The future of our food? It's growing in the labs at Brightlands
- Jan 20
- 2 min read
The agriculture and horticulture of the future require smart innovations, sustainable cultivation methods, and resilient crops. At Brightlands Campus Greenport Venlo, all of this comes together in Brightlands Next Generation Farming. Here, research is conducted, but above all, solutions are developed that can be directly applied by businesses.
Innovation under one roof
Companies, researchers, and students will work together in this new innovation cluster to develop concrete solutions to current challenges: from climate-resistant seeds to smart packaging that helps prevent product loss. The emphasis is on innovations that help entrepreneurs produce more sustainably, efficiently, and resiliently.
According to Loes Janssen, Business Developer Future Farming, Next Generation Farming focuses on six innovation clusters. “Together, these clusters cover the entire chain: from seeds and green crop protection to food safety and the development of new revenue models. The knowledge developed must be directly applicable in practice.”
The beating heart of this new innovation cluster are the laboratories currently being built at Brightlands Campus Greenport Venlo by Kronos Vitale, together with project partners Brightlands Campus Greenport Venlo, Brightbox, Innoveins Seed Solutions, and HAS green academy.
According to Loes, these labs bring together technology and cultivation knowledge. “Agriculture and horticulture face many challenges in the areas of climate-adaptive crops, green crop protection, and reducing losses in the chain. These labs are a direct response to a market need to make research and technology accessible so that entrepreneurs and researchers can tackle these challenges together.”
“This creates a practical place where entrepreneurs, researchers, and students can come together and collaborate. These are open facilities, accessible to everyone. Companies can come here to test, set up pilots, or collaborate on new products.” According to Niels Peeters, director of Innoveins Seed Solutions, this is the first location in the Netherlands where all these labs can be found under one roof.
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